Direct Sellers

Consumers and buyers have more influence than ever before.
You want your company to enjoy an untarnished reputation and a strong brand that will endure. We collaborate with business executives and board directors to build or restructure PR/Communication departments, develop integrated communications strategies, enhance your brand, and deliver consistent messages throughout conventional, digital and social media – telling the story you need told.

We keep you on course.

Direct Sales companies that are growing today sell more than products – they sell lifestyle, community, opportunity. These companies use technology as the tool to effectively communicate their value proposition through public words and images. Consistent messaging and actions/behaviors that positively reflect the enterprise are the primary drivers of momentum.

It’s a new way of doing business for direct selling enterprises… and simply put, it’s public relations, and if a company doesn’t tell its story, then others will.

Yet the job of public relations – defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics – and at the enterprise level is often considered tactical and narrow; broken into functions that lie in various departments with no overarching ownership. This is a strategic misstep that costs enterprises time, money, and, sometimes, their reputation.

Our Founder has built integrated public relations departments from inside direct sales companies, has developed strategic plans for Fortune 500 companies as an executive of global PR agencies, and as communications consultant.