This 7th edition of PR News’ Crisis Management Guidebook brings together the latest research, case studies and expertise from the field of crisis management. Communications professionals will walk away with the know-how to create an effective step-by-step crisis action plan applicable to organizations of all types and sizes. Within these pages, you’ll find guidance on […]

As the industry comes to terms with the new questions that the Vemma case raises, lawyers and the DSA are reviewing and updating policies that have driven the industry for years. One of the primary themes in the decision: retail sales and its definition.   At the recent U.S. DSA Global Summit, Monica Vaca of […]

For years the power of employment has favored employers as witnessed by slow hiring processes, generally stagnant salaries and lack of meaningful advancement opportunities. In the down economy, people that looked for work were willing to take what they could get and bide their time until economic conditions improved. While people might argue over specifics, […]

The changing shopping habits of today’s e-consumers have focused a new light on shipping costs. It’s a requirement for buying online that has evolved into an expected perk. Yet, the cost for companies continues to skyrocket as ecommerce grows. As purchasing evolves, so must delivery – just how much – depends on the overall willingness […]

Saturday Night Live (SNL, May 2nd) mocked itself in the opening segment with a skit on Pacquiao-Mayweather fight in which the actors decided to forego the sketch, walk off the set, and watch the much anticipated fight. Yet, on the fake Pacquiao’s shorts there were a number of real company logos, one of which was […]

The growth and relevance of The Daily Show with Jon Stewart defies media and news consumption trends, while pioneering a new style of “news” and leveraging technology to deliver its content to eager audiences. Stewart’s unique delivery of serious, current subjects keeps people tuned in. And, his sincerity at holding a discussion with guests, as […]

Originally published by MENG, the Marketing Executives Networking Group. Also published in Yahoo Small Business Advisor and Business 2 Community   As a communications professional, I have spent the better part of my career defining and clarifying the term “public relations”. Whether a person or company, it really boils down to building, maintaining and/or protecting […]

Originally published by MENG, the Marketing Executives Networking Group. Also published in Yahoo Small Business Advisor and Business 2 Community     If you haven’t heard — the office party is back! Various surveys note that anywhere from 80-96 percent of firms hold holiday parties, with numbers steadily increasing since 2011. Ironically, a survey by […]

Originally published by MENG, the Marketing Executives Networking Group. Also published in Yahoo Small Business Advisor and Business 2 Community   We may think we left the Mean Girls treatment behind when we graduated high school. But, in reality, that same behavior continues well into our professional years in the form of workplace bullying.Workplace Bullying […]

Originally published by MENG, the Marketing Executives Networking Group   At the Global Marketer Conference in Brussels earlier this year, a study by WFA (World Federation of Advertisers) and Edelman revealed that marketers strongly acknowledge the important of “brand purpose” yet continue to underestimate the extent to which consumers support “good causes.” Compounding the issue […]

Originally published by MENG, the Marketing Executives Networking Group   As I sat in the Direct Selling Association’s annual meeting this morning, I was reminded of Geoffrey Moore’s championing of the business model. In Crossing the Chasm, author Geoffrey Moore argues that direct sales, at its best, creates demand and fuels mainstream market adoption. While […]

Last Friday we jumped into the Herbalife discussion and posted this blog on the Huffington Post.   For the general consumer, the battle around Herbalife has thrust the direct sales business model to the media spotlight. We all know someone that has recommended a great product from a company in this industry — weight loss, […]

Hurricane Sandy reminded us on the power – and dependence – of social media for real-time information about events as they unfolded. Pre-storm, Newark, NJ Mayor Cory Booker was being led via Tweets to city residents that needed help evacuating. Google set up a crisis map to tract the impact of the storm. Instagram reported that 10 […]

This blog has a nice mention about us – so we posted!  For more information about Anne Butler and Butler Advisers go to butleradvisers.com 10 Steps To Writing An Unforgettable Press Release At some time or other in your company’s life, you will decide you want to write a press realease.  When you do, make sure what […]

Bobbie wrote the following article for Butler Advisors, which appears on their website:   In Crossing the Chasm, author Geoffrey Moore argued that direct sales at its best creates demand and fuels mainstream market adoption. While he was specifically referring to technology adoption, the two entities have converged with the advent of social media. Moore’s broad hypothesis still […]