Award-winning public relations executive, Bobbie Wasserman, is managing director of Wave2 Alliances. She has helped to shape the communications landscape of today’s global brands and build the reputation of tomorrow’s leading companies. These include Amgen, Arbonne, Bank of Montreal, Bristol-Myers Squibb, Chevron, GE Capital, GreenPlug, Oakwood Worldwide, Organo Gold, Redding Hair Care, The White House Project and Blyth, among others.
As a veteran of global public relations agencies Fleishman-Hillard and Edelman, where she served as a vice president in the public affairs and the corporate reputation and crisis management practices, Bobbie provided strategic account leadership and tactical execution, landing placements in national broadcast, print/online and through social influencers. Her work has included national product launches, public affairs campaigns and audits, merger & acquisition announcements, thought leadership content creation, internal communication programs, and analyst tours. She has successfully executed several crisis management strategies for clients being investigated by
60 Minutes and Primetime Live.
Prior to working with global companies as a communications consultant, Bobbie served as the Vice President of Public Relations for Blyth Inc (NYSE: BTH) business unit, ViSalus. She setup department infrastructure and directed global communications efforts during the unit’s hyper-growth period from $231 million in sales to $680 million. Bobbie successfully led several high-profile North America crisis management efforts, integrated public relations and social media programs that drove engagement and sales, and coordinated national corporate media events - including “The World’s Largest Simultaneous Flash Mob” which involved over 10,000 participants in 300 cities.
Bobbie’s experience includes almost a decade in politics highlighted by appointment to national executive director of The White House Project, a U.S. nonpartisan 501c4 organization. The assignment objective was to restructure operations and return the organization to positive cash flow while increasing its awareness (achieved). In addition to running national operations, she oversaw groundbreaking research, led Capitol Hill briefings, and secured sponsorship with major corporations, including Mattel and the launch of President Barbie. Bobbie served as the Project’s national media spokesperson and guest lectured at Columbia and American Universities.
Bobbie earned an MBA in Finance from USC and a BA in Economics from UCLA. She currently serves on the advisory board for The Luncheon Society and The Direct Selling World Alliance. Bobbie is the former National Board Chair for the Celiac Disease Foundation, Environment Commission Committee for California Assembly Speaker Karen Bass (now Congresswoman) and a former elected County Committee Representative for California's 41st Assembly District.
Bobbie speaks and writes about communication ecosystems for direct selling and omnichannel companies, and is a featured contributor to PR News’ Corporate Social Responsibility and Crisis Management Best Practices Guidebooks. She is a blogger for HuffPost, has been featured in Direct Selling News’ New Perspectives and is a contributor to the upcoming book “The Ultimate Gig” due out in December, 2019.