Much has changed since Gordon Gekko plotted takeovers in the movie “Wall Street” over 25 years ago. Dark pools, hedge funds, high frequency trading, derivatives – these are some of the forces that move markets and determine company valuations today.
This requires a deep understanding of the regulatory environment in each market, analyst and investor expectations of the industry and the ability to develop a compelling narrative that supports your company’s credibility. Open, transparent and timely communication to target audiences is essential to the reputation of your company and the protection of your brand.
For network marketing companies, private and public, the short-seller issue with Herbalife is forcing all direct selling companies to understand the issues at hand, differentiate themselves accordingly and effectively communicate that differentiation to Distributors, customers and staff.