Thanks to the addition of technology, consumers can integrate the easy reach of the marketplace into their lives conveniently – through online, social media, retail, phone, and personal selling channels. Yet the direct-to-consumer personal connection remains a struggle for these business models.    

Beyond products – it’s lifestyle, community, opportunity.

Both sectors strive to be in control of their customers’ experience; although generally from opposing sides of the purchase equation. Yet, both models need to effectively communicate their value proposition through words and images. Consistent messaging and actions/behaviors that positively reflect the enterprise are the primary drivers of momentum.

For direct selling and omni-channel enterprises, it’s a new way of doing business

Simply put, it is public relations, and if a company doesn’t tell its story, then others will.

Yet the job of public relations – defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics – and at the enterprise level is often considered tactical and narrow; broken into functions that lie in various departments with no overarching ownership. This is a strategic misstep that costs enterprises time, money, and, sometimes, their reputation.

Pro-active public relations, especially at the enterprise level, creates and establishes the company narrative rather than allowing others do it for them.

AT WAVE2 ALLIANCES, WE OFFER STRATEGIC ASSESSMENT, PLANNING AND EXECUTION SERVICES.

  • Communications Audit and Assessment  (comprehensive – PR, social media, content, corporate, field/customers)
  • PR/communications/social media strategy, integration and execution
  • Message development
  • Investor and financial communications
  • Media relations: corporate, financial, product, events, campaigns, charitable, community outreach, distributor/opportunity
  • Distributor/Representative training: Integrating communications to build your business
  • Crisis planning and issue management

Our Founder has built integrated public relations departments from inside direct sales companies, has developed strategic plans for Fortune 500 companies as an executive of global PR agencies, and as a communications consultant.

Additionally, she has integrated public relations and social media programs that have driven engagement and sales, and coordinated national corporate media events – including “The World’s Largest Simultaneous Flash Mob” which involved over 10,000 participants in 300 cities.

 

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