Bobbie Wasserman

GIG OR GAG: HOW WE WORK IS CHANGING
Date: April 11, 2016
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Originally published on Business 2 Community. VIEW ON BUSINESS 2 COMMUNITY A few weeks ago, I wrote an article in Huffington Post for those aspiring to take advantage of, or curious about, the additional income opportunities now available thanks to the digital age of technology. “Download an app, enter some information and images and we’re […]

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IT’S TIME TO TAKE SECOND LOOK AT THE DIRECT SELLING INDUSTRY
Date: March 9, 2016
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Originally published on HuffPost Business. VIEW ON HUFFPOST BUSINESS Who doesn’t want to earn extra money? Thanks to digital technology, we now have an unprecedented opportunity to sell our crafts on Etsy, work part-time for Uber, or rent out a spare bedroom via Airbnb. Download an app, enter some information and images, and we’re in […]

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DISRUPTING RETAIL – THE IMPACT OF ONLINE SHOPPING
Date: February 9, 2016
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Originally published on MENG Blog. VIEW ON MENG BLOG Amazon led holiday hiring this past season with 100,000 seasonal workers, up 25% from the prior year.  the retail giants continuing growth is primarily driven by demands stemming from the e-commerce market and online shopping.  Amazon’s hiring trends are an important of the acceptance of online retailing. […]

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THE PR IMPERATIVE POST-VEMMA
Date: November 2, 2015
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Originally posted on The World of Direct Selling VIEW ON THE WORLD OF DIRECT SELLING As the industry comes to terms with the new questions that the Vemma case raises, lawyers and the DSA are reviewing and updating policies that have driven the industry for years. One of the primary themes in the decision: retail sales and […]

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THE HIRING PARADIGM SHIFT
Date: September 15, 2015
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For years the power of employment has favored employers as witnessed by slow hiring processes, generally stagnant salaries and lack of meaningful advancement opportunities. In the down economy, people that looked for work were willing to take what they could get and bide their time until economic conditions improved. While people might argue over specifics, […]

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NEW SHIPPING PARADIGM: COMPANIES, CONSUMERS AND COMMUNITIES
Date: July 14, 2015
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The changing shopping habits of today’s e-consumers have focused a new light on shipping costs. It’s a requirement for buying online that has evolved into an expected perk. Yet, the cost for companies continues to skyrocket as ecommerce grows. As purchasing evolves, so must delivery – just how much – depends on the overall willingness […]

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CULTURAL INFLUENCE AND PRODUCT PLACEMENT
Date: May 14, 2015
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Saturday Night Live (SNL, May 2nd) mocked itself in the opening segment with a skit on Pacquiao-Mayweather fight in which the actors decided to forego the sketch, walk off the set, and watch the much anticipated fight. Yet, on the fake Pacquiao’s shorts there were a number of real company logos, one of which was […]

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HOW THE DAILY SHOW DEFIES MEDIA TRENDS
Date: February 12, 2015
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The growth and relevance of The Daily Show with Jon Stewart defies media and news consumption trends, while pioneering a new style of “news” and leveraging technology to deliver its content to eager audiences. Stewart’s unique delivery of serious, current subjects keeps people tuned in. And, his sincerity at holding a discussion with guests, as […]

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NEW GUIDEBOOKS FOR CRISIS MANAGEMENT AND CORPORATE SOCIAL RESPONSIBILITY
Date: March 26, 2014
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This 7th edition of PR News’ Crisis Management Guidebook brings together the latest research, case studies and expertise from the field of crisis management. Communications professionals will walk away with the know-how to create an effective step-by-step crisis action plan applicable to organizations of all types and sizes. Within these pages, you’ll find guidance on […]

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INTEGRATED COMMUNICATIONS IN THE AGE OF INFLUENCE
Date: February 14, 2014
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Originally published by MENG, the Marketing Executives Networking Group. Also published in Yahoo Small Business Advisor and Business 2 Community As a communications professional, I have spent the better part of my career defining and clarifying the term “public relations”. Whether a person or company, it really boils down to building, maintaining and/or protecting reputations […]

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