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Bobbie Wasserman

Managing Director and award-winning public relations executive

MY CREDENTIALS

MBA IN FINANCE FROM USC  |  BA IN ECONOMICS FROM UCLA

FORMER BOARD MEMBER FOR CALIFORNIA WOMEN LEAD – LOS ANGELES

 FORMER ENVIRONMENT COMMISSIONER

COMMITTEE REPRESENTATIVE FOR CALIFORNIA’S 41ST ASSEMBLY DISTRICT

VICE PRESIDENT OF PUBLIC RELATIONS FOR VISALUS SCIENCES

EXECUTIVE DIRECTOR OF THE WHITE HOUSE PROJECT

VICE PRESIDENT CORPORATE REPUTATION & CRISIS MANAGEMENT FOR EDELMAN

COUNTY COMMITTEE REPRESENTATIVE FOR CALIFORNIA’S 41ST ASSEMBLY DISTRICT

I’VE WORKED WITH…

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WHAT I’VE DONE

NATIONAL PRODUCT LAUNCHES |  PUBLIC AFFAIRS AUDITS
INTERNAL COMMUNICATION PROGRAMS | THOUGHT LEADERSHIP CONTENT CREATION
 ANALYST TOURS | MERGER & ACQUISITION ANNOUNCEMENTS
 RAN A U.S. NATIONAL 501C4 ORGANIZATION | DEVELOPED CORPORATE COMMUNICATIONS DEPARTMENTS
HEADED CORPORATE COMMUNICATIONS DEPARTMENTS

Bobbie has successfully executed several crisis management strategies for clients being investigated by 60 Minutes, 20/20, and Primetime Live.

— Bobbie has also secured sponsorship with major corporations, including Mattel and the launch of President Barbie for The White House Project. She served as The White House Project’s executive director and national media spokesperson. She also guest lectured at Columbia and American Universities.

— Bobbie speaks and writes about public relations, online and social media integration for multi-channel companies, and is a featured contributor to PRNews’ Corporate Social Responsibility and Crisis Management Best Practices Guidebooks.

SETUP CORPORATE COMMUNICATIONS DEPARTMENT INFRASTRUCTURE | DIRECTED GLOBAL COMMUNICATIONS EFFORTS
INTEGRATED PUBLIC RELATIONS & SOCIAL MEDIA PROGRAMS | COORDINATED NATIONAL CORPORATE MEDIA EVENTS
LED SEVERAL HIGH-PROFILE NORTH AMERICA CRISIS MANAGEMENT EFFORTS