August 2013

A MULTI-CHANNEL APPROACH TO CSR (CORPORATE SOCIAL RESPONSIBILITY): A PR PERSPECTIVE
Date: August 14, 2013
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Originally published by MENG, the Marketing Executives Networking Group At the Global Marketer Conference in Brussels earlier this year, a study by WFA (World Federation of Advertisers) and Edelman revealed that marketers strongly acknowledge the important of “brand purpose” yet continue to underestimate the extent to which consumers support “good causes.” Compounding the issue and […]

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How Much Do Jerseys Cost
Date: August 4, 2013
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