CRASHING THE CHASM: PUBLIC RELATIONS IN THE DIRECT SELLING INDUSTRY
Date: June 8, 2013
|
Posted by:

Originally published by MENG, the Marketing Executives Networking Group As I sat in the Direct Selling Association’s annual meeting this morning, I was reminded of Geoffrey Moore’s championing of the business model. In Crossing the Chasm, author Geoffrey Moore argues that direct sales, at its best, creates demand and fuels mainstream market adoption. While he […]

Read more