CRASHING THE DIRECT SALES CHASM: INTEGRATING PR ACROSS THE ENTERPRISE
Date: August 2, 2012
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Bobbie wrote the following article for Butler Advisors, which appears on their website: In Crossing the Chasm, author Geoffrey Moore argued that direct sales at its best creates demand and fuels mainstream market adoption. While he was specifically referring to technology adoption, the two entities have converged with the advent of social media. Moore’s broad hypothesis still holds […]

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